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In 1987, a budget classical record label was started in Hong Kong by Klaus Heymann, a German businessman who loved classical music. Swiftly, it gained a world wide reputation for reliable new digital recordings of the classics at a remarkably low price. Despite opposition from the classical record establishment, it grew at a remarkable pace, and soon expanded into opera, early music, contemporary music and specialist repertoire so that it became appreciated by specialist collectors as well as the general music lover. It is now the leading provider of classical music and as an innovator in digital delivery. At the heart of Naxos is one man: Klaus Heymann. The combination of his broad knowledge of classical music and his acute business acumen has enabled him to build the most varied classical music label in the world, but also the most effective distribution network to ensure that his recordings are available everywhere. This fascinating story explains how it happened, how a one-time tennis coach in Frankfurt became a classical recording mogul in Hong Kong and how, he still holds the reins as firmly as ever.